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Google cleared of search results bias

7 January 2013 | Category: Online

The Federal Trade Commission has finished it's two year investigation into the search engine's results finding no clear evidence to support the accusations that competitors we purposely being pushed down their search engine results.

The FTC found that Google was exonerated of any bias. FTC director, Jon Liebowitz in charge of the investigation said: "We exhaustively investigated whether Google uses search bias" and after two years they concluded that "the commission has voted to close this investigation. Although some evidence suggested it was trying to remove competition, the primary reason was to improve the user experience." A total of five FTC commissioners agreed with the ruling.

Google has however been forced by The FTC to change some of the way it presents it's search and advertising results.

The ruling is a blow to Microsoft who had firmly claimed that Google had promoted its own services above those of its competitors. Microsoft has become increasingly frustrated with Google's business practice. They have separately complained about Google refusing to build a YouTube App for the Windows Phone.

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