27 June 2013 | Category: Online
The Federal Trade Commission has written to the major search engines asking them to clearly distinguish between paid and natural search results.
The FTC had originally sent letters to search engine companies back in 2002, however it felt the need to re-issue another letter of concern after feeling that in recent years it had become less noticeable to consumers to differentiate between paid and natural listings.
The letter was sent to 24 different search engine companies based within the US including Google, Bing and Yahoo and the increasingly popular DuckDuckGo. The letter asks that companies add more visual cues and that they use language that explicitly and unambiguously conveys the nature of the search result provided.
Google recently avoided legal action by regulators when it changed the way it presented some of it's search engine results. This was designed to address concerns that Google was unfairly biased in its search results to harm competition.