4 August 2013 | Category: Online
The once dominant leader in the smartphone market has been put up for sale after years of decline.
The company has been exploring “strategic options” has been in discussion with potential buyers as they look to sell either parts of the company or the company as a whole.
Blackberry has seen its share in the market decline as Apple and Samsung have seen sales of their smartphones soar.
The advent of consumer focused phones that allowed users to play games and perform multiple tasks has changed the landscape of the market. The Blackberry has always been considered a more business focused phone.
Blackberry's profits have fallen for the past four years. The company lost $84m in the previous quarter. They also announced over 5000 layoffs last year. Blackberry had hope to start a resurgence with it's new Z10 and Q10 phones, but sales have been disappointing. Analysts have been bleak on the future of the company.